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Southwest Introduces Baggage Tracking: Better Late Than Never?

Well, well, well, ladies and gentlemen, it seems that Southwest Airlines is finally joining the 21st century. In a groundbreaking announcement, they revealed that you can now track your checked baggage in their mobile app or on Southwest.com. Cue the applause and confetti, right?

Southwest proudly declared this game-changing development on a platform that used to be called Twitter, but now goes by the name “X” because, you know, keeping up with the times is not really their thing.

Now, let’s not give them too much credit for this technological leap. Delta, the airline that was ahead of the curve, introduced this nifty feature way back in 2011. Yes, you read that correctly, 2011. And even American Airlines managed to catch up, albeit a bit late to the party, in October 2015.

But hey, at least Southwest is making some effort, and you have to give them credit for that. Earlier this month, the airline unveiled some customer-friendly updates to its popular Rapid Rewards loyalty program. Maybe they’re finally attempting to clean up their act and polish their image after enduring years of operational challenges and customer complaints. Or maybe they just realized it’s time to get with the program. Either way, it’s nice to see them making an effort to join us here in 2011… uh, I mean 2023.

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